Disney Looking For New Licensees For “Freezing” Venture

Disney is already prepping for the release of its new animated film Frozen, debuting this December. The film, which stars Kirsten Bell, follows the adventure of Anna, along with her mountain man and snowman friends, as she tries to free her kingdom of the Snow Queen’s spell, which has locked the land into a deep freeze. Disney expects the film, and its winter release, to inspire a variety of licensing opportunities. “Launching ahead of Christmas, Frozen provides a perfect opportunity to bring a fresh product offering to retailers and consumers this festive season and beyond,” says Marianthi O’Dwyer, vice president of licensing and publishing for the Walt Disney Company UK and Ireland. “The film will provide great opportunities for seasonally-themed licensed products and unique point of sale at retail, which taps into the film’s themes.”