Disney and Lululemon Shake It Up

Disney Consumer Products has partnered with Ivivva Athletica – Lululemon Athletica’s girls’ dance apparel brand – to produce a line of dancewear inspired by Disney Channel series “Shake It Up.” The line, with collections set to roll out each season this year, will include leg warmers, shorts, jackets and headbands. 

“‘Shake It Up’ and its main characters served as the perfect inspiration for our new clothing line,” stated Ivivva Athletica’s head designer, Jennie Lam. “The ‘Shake It Up’ line strikes the right balance between functionality and spirit and meets the needs and desires of girls who want to dance and move in style.”