Discount Chain Unveils $10-and-Under Private Label Baby Collection

Charlotte, N.C.-based national discount retail chain Family Dollar has unveiled a new private label line of apparel and accessories for newborns and toddlers, with everything priced at $10 or less. Coined “Kidgets,” the collection includes three-piece sets, baby blankets, shoes, diapers and more.

“[We’re] excited to give families more reasons to shop at our stores,” said Howard Levine, chairman and CEO of Family Dollar. “Our exclusive Kidgets line provides style, comfort and variety for moms to dress their children at price points that meet any budget.”

The Kidgets collection reportedly offers value-priced versions of the latest fashion trends, and each product is backed by a money-back guarantee. To support the line’s launch, Family Dollar is hosting a “Cute as a Kidget” photo contest with the grand prize including $5,000 cash, a Canon camera and the opportunity for the child to star in a future Family Dollar ad campaign. For further details, visit www.familydollar.com.