Diesel Kid Corner Added to Brand’s Original NYC Retail Store

Trendsetting kids doing back-to-school shopping can visit Diesel’s oldest self-owned retail store on

Lexington Avenue in New York, where a 1,000-square-foot space will be devoted to the children’s collection starting this fall. “Our Diesel Kid business is one of the fastest growing categories for Diesel USA,” noted Diesel’s U.S. CEO Steve Birkhold. “It only made sense.”

Located at 770 Lexington and 60th Street, the store will showcase girls’ and boys’ apparel, denim, footwear and accessories for ages 2 to 16 on its second level. Diesel also has a dedicated Diesel Kid store in New York’s SoHo neighborhood, which carries the full collection for infants through teens.

Visit www.diesel.com.

In This Issue: The future of Eco in a down market The T-shirt trend report Avoiding the perpetual sale trap Plus: Lifestyle brands rule the fashion pages Coming Next Month: Understanding the grandparent demographic An update on the state of e-commerce Earnshaw’s annual report on the growth of the industry Plus: Infant and toddler fashion