Dickies Moves and Expands New York Showroom

Work and lifestyle apparel brand Dickies of Fort Worth, Texas, is relocating its New York showroom to a larger space at 1400 Broadway that can better serve the brand’s growing needs. The new showroom, located in the heart of the garment district, measures approximately 4,000 square feet and is expected to open in mid-November and will house Dickies’ entire assortment, including kids’ wear.

The company noted the showroom move is part of an overarching brand initiative to communicate the breadth of Dickies’ product offering and marketing initiatives to its channels of distribution. “The Dickies brand has moved beyond its work wear heritage to appeal to individuals with an independent spirit and uncomplicated sense of style,” said Tad Uchtman, Dickies’ senior vice president of marketing, merchandising and licensing. “Because New York is at the heart of the fashion and apparel industry, it’s vital for us to have an iconic showplace in the market to bring our brand vision to life as we work towards what consumers have told us is a very promising future.” Visit www.dickies.com.

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