DeAnna Lamphere Joins Snapper Rock as President

Swimwear lifestyle brand Snapper Rock is welcoming DeAnna Lamphere as president. In charge of strategic leadership, operation execution and growth strategies, Lamphere’s addition is meant to further the brands tremendous growth over the past 15 years, says Liz Eglinton, Founder and CEO of Snapper Rock.

“DeAnna’s wealth of knowledge and expertise in growth strategies and brand recognition will play a key role in driving long-term sales and profit growth of Snapper Rock, and we are elated to have her part of our team,” Eglinton says.

Lamphere brings more than 30 years of experience in various leadership roles for top retailers like Nordstrom as well as time spent as president and CEO of Naked&Famous Consulting, a firm she established in 2016.

Lamphere says she’s thrilled to be a part of the passionate team that has revolutionized the sun-protective swimwear category while raising global awareness of sun safety. “Liz and the entire Snapper Rock team have built a successful company with a deep commitment to sun safety and to their customers, with many strengths to leverage,” she says. “I look forward to helping propel the brand even further.”