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Cybex presents the Jeremy Scott launch at Vfiles in New York City.

It’s not every day that Jeremy Scott applies his pop culture-inspired illustrations to a line of strollers, but the enfant terrible of the fashion world is anything but predictable. Last Thursday German company Cybex celebrated its colorful collaboration with the fashion designer at Vfiles in New York City, the first United States retailer to offer the […]

It’s not every day that Jeremy Scott applies his pop culture-inspired illustrations to a line of strollers, but the enfant terrible of the fashion world is anything but predictable. Last Thursday German company Cybex celebrated its colorful collaboration with the fashion designer at Vfiles in New York City, the first United States retailer to offer the collection. Guests sipped champagne and enjoyed sweets from Treat House while checking out the line of strollers, baby carriers and baby bags emblazoned with Scott’s “Food Fight” print. The vivid illustration features cute characters, including popcorn pieces tackling an aggressive beef burger and a soda bottle fighting a hot dog. Cybex by Jeremy Scott will soon be available in select stores across North America.

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