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CPLG to Rep Bobby Jack Brand

Bobby Jack, a fashion brand for tween girls, has signed Copyright Promotions Licensing Group (CPLG), the licensing division of Toronto-based Cookie Jar Entertainment, as manager of its international merchandising program. Launched in 2002, the Bobby Jack property centers on a lighthearted, quick-witted monkey and currently has product extensions in apparel, accessories and room décor. CPLG […]

Bobby Jack, a fashion brand for tween girls, has signed Copyright Promotions Licensing Group (CPLG), the licensing division of Toronto-based Cookie Jar Entertainment, as manager of its international merchandising program. Launched in 2002, the Bobby Jack property centers on a lighthearted, quick-witted monkey and currently has product extensions in apparel, accessories and room décor. CPLG plans to continue to grow the brand and add new categories including health and beauty, toys, games and publishing.

“[We look] forward to building on Bobby Jack’s impressive success and loyal fan base that amazingly has come about solely by word of mouth,” said Kirk Bloomgarden, CPLG’s executive vice president of worldwide consumer products at. “CPLG will bring a wide range of Bobby Jack categories to the masses that will appeal to girls around the world.” Visit www.bobbyjackbrand.com and www.thecookiejarcompany.com.


October 2009 Earnshaws

In the Nov/Dec issue:
Tips for boosting bedding sales
The 2010 trade show preview
Profiles of the 2009 Earnie winners
Plus: Color makes a splash in the specialty sportswear category

Coming In January:
Present Principles: The rules for stocking gift items
Head of the Class: School uniforms keep pace with fashion
Major Step: Tips for selling department stores
Winter Wear: The new look in outerwear

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