Bobby Jack, a fashion brand for tween girls, has signed Copyright Promotions Licensing Group (CPLG), the licensing division of Toronto-based Cookie Jar Entertainment, as manager of its international merchandising program. Launched in 2002, the Bobby Jack property centers on a lighthearted, quick-witted monkey and currently has product extensions in apparel, accessories and room décor. CPLG […]
Bobby Jack, a fashion brand for tween girls, has signed Copyright Promotions Licensing Group (CPLG), the licensing division of Toronto-based Cookie Jar Entertainment, as manager of its international merchandising program. Launched in 2002, the Bobby Jack property centers on a lighthearted, quick-witted monkey and currently has product extensions in apparel, accessories and room décor. CPLG plans to continue to grow the brand and add new categories including health and beauty, toys, games and publishing.
“[We look] forward to building on Bobby Jack’s impressive success and loyal fan base that amazingly has come about solely by word of mouth,” said Kirk Bloomgarden, CPLG’s executive vice president of worldwide consumer products at. “CPLG will bring a wide range of Bobby Jack categories to the masses that will appeal to girls around the world.” Visit www.bobbyjackbrand.com and www.thecookiejarcompany.com.
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