CoCaLo Introduces Two New Labels

CoCaLo, an infant and children’s bedding and room décor manufacturer based in Costa Mesa, Calif., launched two new brands at this month’s ABC Expo in Las Vegas.

CoCaLo Kids, an extension of the company’s core infant bedding and décor offering, includes twin and full bedding ensembles that coordinate with the vendor’s best-selling nursery collections, so loyal customers have the option of repurposing some of the nursery elements as their child grows. The popular Cooperstown, Couture Bali, Delilah and Harlow collections will be brought into CoCaLo Kids.

The brand has also added CoCo & Company, a fresh range of nursery collections and accessories that delivers great aesthetics at affordable prices. This segment includes infant bedding, decorative accessories, blankets and more in a variety of child-appropriate themes. “We think it’s the perfect time [to launch] this brand as it offers fun and stylish nursery décor products that are also functional and affordable,” CoCaLo president and CEO Renee Pepys Lowe said. “We want to enable new parents to create a beautiful and comfortable nursery with a touch of fashion that fits their lifestyle and budget.” Visit www.cocalo.com.

Read the September issue and learn more about: A Spring ’10 trend report A spotlight on new products bowing at ABC Kids Expo The top launches from the New York shows Catching up with the Kids In Distressed Situations charity Plus: Infant and toddler fashion Coming In October: Tools for selling slings and wraps Tips for easing CPSIA compliance Understanding the Canadian consumer Back to the future with tween fashion Plus: hot gifts for tweens and infant hosiery