Chorion Taps New Licensing Exec

Chorion, a family entertainment producer and distributor headquartered in London, has named Rachel Bader as its new licensing director for packaged goods and promotions. She will be responsible for maximizing the revenue and exposure for Chorion’s brand portfolio—which includes Olivia, Mr. Men and Little Miss, Noddy, Paddington Bear and The World of Eric Carle—in North and South America.

Bader previously held the position of director of licensing and consumer promotions for Scholastic Media and has also worked in online marketing. “We are delighted to welcome Rachel to our growing licensing team,” said Robert Traub, senior vice president of licensing, The Americas. “She has an expanse of experience working on creative campaigns for a range of brands and we are certain that she will prove to be a valuable asset as we further expand the reach of Chorion’s brands.” Visit www.chorion.co.uk.

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