Chicco USA Adds New Execs

Juvenile products and toy manufacturer Chicco USA of Lancaster, Pa., has named two new executives. Lisa Rittenhouse has come onboard as vice president of sales and Bill Hasse is the new vice president of marketing.

Rittenhouse joins Chicco from Medela, where she helped build business and branding for 13 years. Hasse, who has 15 years of experience in the juvenile industry, has worked for Graco, Delta and Simplicity, among others.

Chicco COO Mark Messner said 2010 marks a new phase of growth for the Italy-based company. “We started the new year with the launch of our new KeyFit Strada Booster and have several other exciting product launches planned for this spring, including the Cortina Together, the much awaited front-to-back double stroller designed to accept two KeyFit infant seats.” For more visit www.chiccousa.com.