B.U.M. Equipment is Back for Spring ’10

Casual sportswear brand B.U.M. Equipment, a mainstay from the late ’80s and ’90s, will return to retail this spring via five new licensed collections. The brand has teamed up with Sierra Fashion of New York for three apparel lines for boys, juniors and young men’s. The offering for boys sizes 8 to 20 will include takedowns from the young men’s range, with T-shirts, rugby polos, denim, cargo shorts and active wear featuring vintage washes and other details for a worn-in look. Sierra Fashion will target department and specialty stores.

B.U.M. Equipment has also signed New York manufacturer Gelati International to produce boys’ and men’s underwear and thermal tops. The line will be sold through mid-tier department stores.

In addition, B.U.M. Equipment has tapped Stylos Y Show S.A. International as its master licensee for Mexico’s retail market. For more on the brand, visit www.bumequipment.com.

In the Nov/Dec issue: Tips for boosting bedding sales The 2010 trade show preview Profiles of the 2009 Earnie winners Plus: Color makes a splash in the specialty sportswear category Coming In January: Present Principles: The rules for stocking gift items Head of the Class: School uniforms keep pace with fashion Major Step: Tips for selling department stores Winter Wear: The new look in outerwear