Bugaboo Takes on Andy Warhol

Last Thursday, Bugaboo celebrated its new collection for Spring ’13 featuring Andy Warhol designs in Manhattan’s SoHo neighborhood, complete with children showing off their breakdancing and DJ skills, Serendipity’s famous frozen hot chocolate, and bite-size treats for the kiddies. “Thinking about Bugaboo and what they stand for, they really value originality and creativity and those are things that are important to us and attributes that Andy Warhol really embodies himself so it was a natural fit for us,” says Michael Hermann, head of licensing for the Andy Warhol Foundation, of the collaboration. Warhol’s designs featured for spring are the red on black “Flowers” and black on cream “Cars,” which can be seen on Bugaboo sun canopies and the Bugaboo Bee, Bugaboo Cameleon and Bugaboo Donkey collections.

The Bugaboo Cameleon and Bugaboo Donkey retail for $109.95, and the Bugaboo Bee Sun Canopy is priced at $69.95 retail. And the spring collection is only the beginning for this partnership, with other products featuring Warhol designs coming out in the following years. “It’s amazing; 26 years after Andy Warhol has passed away he continues to inspire creative thinkers worldwide from Lady Gaga and Jay-Z to Marc Jacobs and I think it has to do with the universality of his message,” Hermann notes. “There’s something that’s timeless and universal about what he did that people are attracted to.