Bubble London Boosted by Newcomers

Bubble London, the U.K.’s national children trade show, welcomed 250 collections to its Spring/Summer 2014 show, which took place June 16-17. Buyers from emerging markets including Malaysia, South Africa, Hong Kong and Russia made an impact with brands like Rachel Riley, Melissa, Sock Belts, Frugi and Ilovegorgeous, all reporting increased overseas opportunities.

More than 80 brands were first time exhibitors. The show also launched its Bubble Rising Star competition for new brands to help raise their profile. Portuguese-based Milk and Rock was named the inaugural winner. The next edition of Bubble London will be held Jan. 26-28 at the Business Design Centre in Islington, London.