BT Kids Obtains Silver Star Kids License

Silver Star Casting Co., an edgy, Irvine-Calif.-headquartered lifestyle brand, is entering the children’s market, having tapped BT Kids Design Group of New York to create a line foy boys’ sizes 4 to 20. BT Kids will debut a line of boys’ tees for Spring ’10, followed by a full Fall ’10 collection spanning twofers, hoodies, wovens, denim and outerwear.

Silver Star has gained a following among action sports and mixed martial arts fans, and the brand’s chairman and CEO Luke Burrett believes its promotion of the “champion spirit” will be a hit with both parents and kids.

The Silver Star boys’ line is geared toward better department and specialty stores. Visit www.buysilverstar.com or call BT Kids Design Group at (212) 868-2100.

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