Brand Central to Handle Silly Bandz Licensing

BCP Imports, the manufacturer of Silly Bandz, the popular animal-shaped rubber band fashion accessories, has tapped Brand Central to develop licensed product lines under the Silly Bandz brand as well as securing licenses for additional Silly Bandz product.

The licensing agency and BCP Imports have honed in on several key licenses—from sports to entertainment properties—they would like to work with, and have already begun talks with several potential licensees. The companies see the potential for Silly Bandz-branded apparel, headwear, and arts and crafts product lines, among other categories. For licensing information, contact Brand Central at (310) 268-1231 or visit www.brandcentralgroup.com.