Bon Bébé, Brooks Fitch Announced Licensed Collection

 Bon Bébé, the babywear division of International Intimates Inc., has entered into an agreement with Brooks Fitch Apparel Group to produce dresses and dress-up sets for newborn, infants and toddlers for U.S. distribution.

“We are very pleased to have these additional collections developed and produced by Brooks Fitch,” René Rofé, founder and CEO of International Intimates Inc., said of private label and branded children’s products manufacturer, which produces layette, sleep n play, sleepwear and playwear. “Brooks Fitch has a customer base which complements ours and we see substantial opportunity to bring the Bon Bébé brand to additional consumers.” he added.

Eli J. Safdieh, CEO of Brooks Fitch Apparel Group, noted, “Now is the best time as ever for new growth, opportunities and to bring the Bon Bébé brand to our customer base.”

Bon Bébé now has nine wholesale licensees, including ISC, a division of Shalom International, United Legwear, M. Hidary & Co., The Ashko Group, KWC (Kids With Character), Imagine Apparel Group, iApparel and Silver Goose, a division of Longstreet. The manufacturer’s namesake brand is found in major department and specialty stores throughout the U.S. and Canada. Visit www.bonbebeworld.com.

In the October issue: How to capitalize on the babywearing boon Steps that make CPSIA compliance easier Catering retail to the Canadian consumer Plus: Tween fashion takes a rock ‘n’ roll spin Coming In November/December: Tips for boosting bedding sales The 2010 trade show preview Profiles of the 2009 Earnie winners Plus: Color makes a splash in the specialty sportswear category