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Earnshaw's Webdesk • Feb 23, 2009

Blue Celery Donates Slings to Mothers in Need

Ottawa, Ontario-based baby sling manufacturer Blue Celery is launching a Baby Sling Bank to benefit mothers in need. Until March 31, the company will donate 10 slings and $4 for every sling sold on its Web site to the Birth & Parent Companion Program of Mothercraft Ottawa. The initiative aims to reach young, single mothers […]

Ottawa, Ontario-based baby sling manufacturer Blue Celery is launching a Baby Sling Bank to benefit mothers in need. Until March 31, the company will donate 10 slings and $4 for every sling sold on its Web site to the Birth & Parent Companion Program of Mothercraft Ottawa. The initiative aims to reach young, single mothers as well as mothers who are suffering from abuse, addiction or mental illness.

“Promoting strong parent-infant attachment lays the groundwork for healthy and secure babies, confident parents, and emotionally stable families and communities,” noted Mothercraft Ottawa manager Jessica Dwyer.

The company began the Baby Sling Bank initiative on Dec. 1. Visit www.bluecelery.com.

February 2009 Earnshaws

In This Issue:
Tween fashion—what’s in and what’s out
The increasing importance of margins in a slow economy
WearCanada industry directory
Plus: Sleepwear trends and new-mom gifts

Coming Next Month:
The industry talks added value
Euro fashion direction from the Pitti Bimbo show
The Little Steps footwear magazine—shoe trends, sales tips and up-sell items
Plus: Diaper bags, hosiery and fun gift packaging

 

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