Big Box Shoppers Believe Their Feedback Doesn’t Matter

A Consumer Insights Panel survey has found that only two in five big box consumers believe that retailers value their input. The results of the report, conducted by customer experience management solution provider Empathica Inc. and released on Thursday, found that 85 percent of the 6,500 consumers surveyed have provided some form of feedback to big box retailers, but only 46 percent believe the stores used it.