Benetton Enters Exclusive Partnership with Nordstrom

In a first for the company, United Colors of Benetton will offer its youth sizes for both the Benetton and Sisley brands outside of its corporate stores. Nordstrom will begin offering the brands in store and online for fall. General merchandise manager Curtis Shalo said the deal with Nordstrom will give the brand increased visibility in the United States. “Since we do not truly market or advertise our stores in the U.S. market, we felt that by expanding our name in an alternative venue, one that portrays a similar image such as Nordstrom, we will greatly enhance exposure to our brand, especially the kids’ product. [With the goal of helping] our success as we begin to expand our kids’ distribution here in the U.S.” The deal will also expand Benetton’s presence online. According to Shalo, the company also plans to test its women’s and men’s products at wholesale down the road.