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Earnshaw's Webdesk • Mar 16, 2009

Barbie Turns 50

Mattel Inc.’s Barbie doll marked her birthday on March 9, 50 years after the character’s debut at the New York Toy Fair. The company marked the milestone by releasing an updated version of the original 1959 doll, which sold for just $3—its original price—during Barbie’s birthday week. Other Barbie dolls have also received a makeover, […]

Mattel Inc.’s Barbie doll marked her birthday on March 9, 50 years after the character’s debut at the New York Toy Fair. The company marked the milestone by releasing an updated version of the original 1959 doll, which sold for just $3—its original price—during Barbie’s birthday week. Other Barbie dolls have also received a makeover, giving her a more natural look.

In addition, Mattel partnered with interior decorator Jonathan Adler to create a life-size Malibu Dream House in Malibu, Calif., which housed a celeb-studded Barbie birthday party. The anniversary celebration will continue with events around the world. Visit www.mattel.com.

March 2009 Earnshaws

In This Issue:
Global influences drive European fashion for fall
Manufacturers build in special features to boost sell through
Russian themes color specialty fashion this season
Plus: Little Steps Fall ’09—fall shoe trends, emerging categories and a Q&A with BBC’s Bob Campbell

Coming Next Month:
Eco battles the economy—which categories will fare best
Earnshaw’s investigates the T-shirt market
Lifestyle brands rule the fashion pages
Plus: The best new baby shower gifts under $50

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