Barbie, Hot Wheels Under Construction

Two children’s industry giants, Mega Brands and Mattel, have partnered up for a multi-year global licensing deal to create a line of construction toys based on the Barbie and Hot Wheels brands. The Mega Bloks Barbie line, made especially for little girls, will feature Barbie and her friends in a buildable world of fashion and dream locations. The Mega Bloks Hot Wheels collection allows little boys to customize cool performance and stunt cars. Both lines are slated to hit stores in Spring 2013.