Bandai America Launches Tamagotchi On Wonder Garden

Bandai America is set to grow the Tamagotchi franchise in the North American market with the release of the Tamagotchi​ On Wonder Garden.​

Fans can be first in line for the new release with pre-sales starting online on June 11 at Target, Amazon, WalMart, GameStop, Best Buy and Entertainment Earth with availability at mass, online and specialty retailers nationwide starting July 26.

In new lavender and turquoise colors, the Wonder Garden​ is equipped with a number​  of new, special features that’ll keep consumers entertained for hours.

“Last year when we launched Tamagotchi On, we were overwhelmed by the support from consumers,” said Tara Badie, Bandai America Senior Director of Brand Strategy. “It’s amazing to see those who remembered the Original Tamagotchi from the 90’s pickup the Tamagotchi On as well as watch young users fall in love with having a virtual pet.”

Features include:

• Two new colors: lavender & turquoise
• New home screen
• New room to change to
• Games in your town
  • Library – keep track of the number of books lent out
  • Dressmaker – push the button to give the dressmaker energy to create a gorgeous dress
  • Special Land: Wonder Garden o  Exclusive characters: Yumemi-Alice, Kirarihatter
  • New accessories, items, meals and snacks

“Through research, we’ve learned that 67 percent of users play their Tamagotchi On device with a friend and that 96 percent of all Tamagotchi users love the device so much that they’d likely purchase a new version,” says Tara Badie, director of marketing for Bandai America. “That’s why we continue to innovate and bring new products to the market. There’s no slowing down for Tamagotchi!”