BabyUnited Scores Tic Tac Toe Deal

Children’s legwear brand Tic Tac Toe signed a deal last week with BabyUnited-owner of BabyLegs, a division of United Legwear-that will allow Tic Tac Toe to leverage BabyUnited’s far-reaching sales and distribution capabilities. Tic Tac Toe is known for its collection of basic and fashion socks, booties, knee-highs, leggings and tights for infants, children and teens and is sold in more than 2,000 specialty and department stores.

“The operational strength of United [Legwear] will be a significant contribution to our mutual market strength,” noted Tic Tac Toe Founder and CEO Vic Mullaire, in a press release. “It is very exciting to see the brand continue to grow to the next level and continue to be the innovative leader in children’s legwear.”

Isaac Ash, president and CEO of United Legwear, said: “Tic Tac Toe has been a significant supplier to so many childrenswear departments for almost three decades. It’s a consistent go-to resource for buyers. Their strength, particularly in kids’ basic styles, rounds out the BabyUnited portfolio.”