BabyLegs Founder Exits Brand

Nicole Donnelly, the founder and president of BabyLegs, a Seattle-based children’s arm and legwarmer company that was acquired by hosiery manufacturer United Legwear last spring, has stepped down from the brand. According to Isaac Ash, president and CEO of United Legwear, BabyLegs operations will remain in Seattle with the same core creative and sales team in place. “Nicole’s idea to create the baby essential based on what was lacking in the market has evolved to into an exciting full line of product,” he said, noting United Legwear extends its 20 years of experience and back-end financial support to the brand. “We wish Nicole much success on her future endeavors and spending time with her daughter Sara, her inspiration for BabyLegs.”

“It’s been a rewarding journey to take BabyLegs from concept to worldwide distribution,” Donnelly said. “What my years with BabyLegs have taught me is that there are extraordinary solutions waiting to address ordinary problems if we just pay attention and act to meet them.” Going forward, Donnelly plans to spend more time on her leadership work for Entrepreneurs Organization; serving as an online business expert at HybridMom.com; speaking to business groups and organizations about marketing, identity and new media; and spending more time with her family. Visit www.babylegs.com or www.unitedlegwear.com.

In this issue: The rules for stocking a successful gift section School uniform trends for fall Tips for selling into department stores Outerwear fashion keys in on details Coming In February: Succeeding in the tween boy category Defining the role of independent reps Examining what ‘Made in the USA’ means today Plus: Tween girls’ and boys’ fashion