Baby Boomers Comparison Shop at Home

A poll conducted by the Pew Internet and American Life Project found that baby boomers are more likely to research products online at home on their desktop computers than comparison shop in-store or on a mobile device. Similarly, Infosys reports that more than two-thirds of Internet users ages 50 to 69 are going online to compare prices for big purchases. However, baby boomers are less likely to take note of online advertisements. Only 11 percent of boomers click on banner or pop-up ads.