Babies“R”Us keeps up with Kourtney Kardashian and family

“I used to be the buyer for my mom’s children’s store, but I didn’t have kids at the time and only bought things I liked without thinking about practicality,” says television personality, retailer and designer Kourtney Kardashian. How times have changed. Kourtney, who inspired a thousand Masons when she gave her first son the moniker in 2009, is now lending her trendsetting touch to children’s fashion alongside her intrepid sisters Kim and Khloe with their Babies”R”Us collection, coined Kardashian Kids. “We all have different ideas when it comes to baby clothes and each have something to say, but we first considered items that were our favorite pieces and things that we wish we could find more of,” she explains. The collection, which retails from $15 to $30, spans one-pieces, gowns and leggings to trendy peplum tanks, ruffled skirts and sleeveless dresses for girls up to 24 months. Gold dots and all-over leopard prints pack a Kardashian-style punch. “It’s a good combination of trendy and classic, essentials and fashion pieces,” Kourtney adds. Here, she reveals her favorite items from the line.

—Angela Velasquez

Q: You and your sisters definitely have different opinions when if comes to fashion. Can you give us an example in the collection?

A: Kim is a little afraid of prints for baby clothes, but I love them. We did a butterfly printed dress that I think is very special. And a beautiful dress always wows at a baby shower.

Q: What’s one of your favorite pieces in the line?

A: I was given a leather motorcycle jacket for Penelope. It was one of those special baby shower gifts and it looked amazing, but it was difficult to dress her in it and to get her in the car seat, so we added a more practical version to the collection that is soft and comfortable.

Q: How did you decide what to include in the collection?

A: We thought about items that were our favorite pieces, and something I loved to have for my own kids were gowns that could snap into a one-piece with legs, so we made sure to include one in our collection. And everything from shirts to blankets had to be super soft. My kids won’t wear anything itchy, and I even remember refusing to wear scratchy clothes.