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Babies ‘R’ Us to Test Mamas & Papas Brand

Babies “R” Us has recently signed a deal with U.K.-based retailer Mamas & Papas to offer a selection of its juvenile products range in 23 store locations in the United States. According to reports, Mamas & Papas expects the deal to lead to sales of up to $15 million in the first year. Depending on […]

Babies “R” Us has recently signed a deal with U.K.-based retailer Mamas & Papas to offer a selection of its juvenile products range in 23 store locations in the United States. According to reports, Mamas & Papas expects the deal to lead to sales of up to $15 million in the first year. Depending on the initial success of the line, Babies “R” Us could opt to roll out the range to all of its U.S. stores. Mamas & Papas was started in 1981 in Yorkshire by Italian entrepreneurs David and Luisa Scacchetti. Visit www.mamasandpapas.com.

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