More than half of Americans say they value brands that offer coupons because they help them buy both necessities and discretionary purchases, a survey by RetailMeNot has found. Further, nearly half—48 percent—of U.S. shoppers surveyed use coupons proudly as a symbol of their savvy shopping skills. Among international shoppers surveyed, consumers in the U.S. and […]
More than half of Americans say they value brands that offer coupons because they help them buy both necessities and discretionary purchases, a survey by RetailMeNot has found. Further, nearly half—48 percent—of U.S. shoppers surveyed use coupons proudly as a symbol of their savvy shopping skills.
Among international shoppers surveyed, consumers in the U.S. and India ranked the highest—76 percent in each nation—in terms of valuing finding savings in their everyday lives. In the U.S., deal seekers seem to predominate in the Northeast (60 percent) compared with 49 percent in the South and 47 percent in the West. The survey also found that American shoppers are less inclined to shop online for convenience and deals than a number of their overseas counterparts.
Leave a Comment: