American Eagle’s Little77 to Carry Exclusive Aden + Anais Line

Baby brand Aden + Anais, which produces muslin swaddles, bibs, blankets and bathing cloths, is partnering with American Eagle to produce a collaborative collection for the retailers new children’s offshoot, Little77. “We are thrilled to be one of the first brands chosen to join the launch of Little77,” said Aden + Anais founder Raegan Moya-Jones. “By uniting our iconic products with the remarkable design aesthetic of Little77, we are creating a truly unique new must-have for families.”

The exclusive collection launches online this month and will land in stores this fall. It includes the brand’s popular swaddling blankets, burpy bibs and washcloths in whimsical patterns created specifically for the retailer. “Aden + Anais Exclusively for Little77” products will continue to roll out in additional stores through 2011. For further details, visit www.77kids.com.