4Kids Entertainment Named Agent for Bilingual Brand ‘Dos y Dos’

New York-based 4Kids Entertainment has been tapped as worldwide merchandising and licensing agent and brand manager for Dos y Dos, a preschool-oriented Latino live-action television series recorded in Spanish and English. The show incorporates music, dance and vibrant colors to encourage children to speak both languages. Through its appointment by the Latin American Multimedia Corporation (LAMC), 4Kids Entertainment will work to secure global licensing opportunities based on the property.

“Dos y Dos is a rarity in children’s television—a compelling property for preschoolers that celebrates diversity while empowering young kids to learn and speak Spanish and English,” said Carlin West, executive vice president, product acquisitions and development, for 4Kids Entertainment. “We’ve been looking for some time to find a quality property for this growing demographic… [and are] excited to have the opportunity to build a well-rounded licensing program based on this wonderful program.”

Dos y Dos debuted in October 2009 and now airs in 42 U.S. cities, including 19 of the top 21 Hispanic markets. The series has gained a strong following among 2- to 7-year-olds for its innovative and instructional music, music videos and television episodes, plus a daily challenge to solve “the riddle of the day.” The show centers on themes such as sharing, helping, and the importance of teamwork. Visit www.4kidsentertainment.com.

In the Nov/Dec issue: Tips for boosting bedding sales The 2010 trade show preview Profiles of the 2009 Earnie winners Plus: Color makes a splash in the specialty sportswear category Coming In January: Present Principles: The rules for stocking gift items Head of the Class: School uniforms keep pace with fashion Major Step: Tips for selling department stores Winter Wear: The new look in outerwear