Mama Earth

Forget the granola and other hippie-dippie stereotypes—this eco-friendly mom is out to prove that organic doesn’t have to mean boring and beige. From bright green bibs to cool blue diaper bags, today’s all-natural products offer vibrant options that are safe for baby and stylish for mom. No wonder the market for earth-friendly kids’ apparel and accessories continues to sprout more brands. (It’s now a $5 billion business, according to The NPD Group.) Even the gear arena is going greener, with a growing number of companies offering plastic alternatives, like silicone, and all-natural skincare lines. This eco-chic mom may love the great outdoors, but her look is fit for any urban jungle.

—Audrey Goodson Kingo

1. Babyganics diaper rash cream and eczema care cream
2. Silikids silicone bib
3. Babysoy organic cotton and soybean fiber blanket
4. Under the Nile organic plush toys
5. Petunia Pickle Bottom organic cotton canvas diaper satchel
6. Go Gently Baby organic cotton romper