Hot Properties – March 2016

Magic Act

Disney does diaper bags with Petunia Pickle Bottom.

Petunia Pickle Bottom, a U.S. manufacturer of diaper bags and other women’s accessories, is borrowing a bit of Disney magic, thanks to a partnership with the iconic company. “By joining forces, guests will have the opportunity to experience the fashion sensibility and innovation of Petunia Pickle Bottom, combined with the magic and wonder of Disney Baby characters,” explains J.D. Edwards, senior vice president of Disney Consumer Products.

To kick off 2016, Disney Baby’s 5-in-1 tote debuted at Walmart. Each tote includes a changing pad, pacifier holder, bottle holder and stroller clips featuring Mickey Mouse, Minnie Mouse and Winnie the Pooh (MSRP $24.84). Target also launched a Disney Baby/Petunia Pickle Bottom product line. including a carryall design with several pockets and an adjustable strap. Everyday essentials are sold separately, including a changing pad, zippered pouch, stroller clips and pacifier pouch in a fun Disney pattern. The product line will be available for a limited time (MSRP $7.49 to $34.99). In April, look for a line of everyday essentials and accessories at Babies“R”Us, in stores and online, as well as one last Disney collection slated for release this summer at retailers like Sears and Amazon. For more info, contact disneyconsumerproducts@disneystore.com.

Boot Up

Transformers and My Little Pony trot into footwear.

Want to transform a fall staple or wrangle up some back-to-school excitement? The Original Muck Boot Company has partnered with Hasbro, Inc. to release a 12-piece collection of children’s boots for Fall ‘16, featuring favorite characters from Transformers and My Little Pony. “Hasbro has created high-quality, beloved products for children and families for more than 90 years,” explains Sean O’Brien, general manager and vice president of retail footwear for Muck Boot. “And together with Muck Boot’s longstanding commitment to providing a premium outdoor collection for men, women and kids, this partnership made sense.”

Characters from the popular properties will appear on two of The Original Muck Boot Company’s bestselling styles, Kids Hale (MSRP $84.95), a fashion boot with a wrap-around sole that provides stability, and Kids Rugged II (MSRP $99.95), which protects little feet in severe cold thanks to foam insulation and fleece lining. Princess Twilight Sparkle, Rainbow Dash and Pinkie Pie will trot across the My Little Pony styles, while the Transformers boots will feature Bumblebee, Grimlock and Optimus Prime, all available in children’s sizes 7 to 13. For more information about the partnership, contact sean.obrien1@honeywell.com.