Ellen Introduces Baby Line

Ellen DeGeneres has brought her ED aesthetic, positivity and personality to the baby industry, announcing the launch of her ED Ellen DeGeneres baby lifestyle collection. The new line includes a wide variety of baby categories from furniture and bedding to apparel, accessories and gear. The collection became available this month, exclusively at BuyBuy Baby stores nationwide and online at buybuybaby.com. However, the line will open for wholesale to specialty and boutique retailers in six months.

DeGeneres’ love and passion for animals is a prevalent theme reflected in the line through vibrant animal patterns, the ED doodle dog and dancing bunnies. Reflecting an overall modern yet classic aesthetic, designs incorporate cheerful embellishments such as pop-up bunny ears and humorous baby sayings. Verbiage includes “Love,” “Kind,” “Joy,” “Made with Love” and “I Can and I Will,” to name a few.

“Babies love to be swaddled and should always be surrounded by love and kindness,” DeGeneres says. “I created my baby collection with that thought in mind. Each piece has a message of love, and the line is filled with whimsical and fun pieces.”

Brand collaboration for the ED Ellen DeGeneres baby lifestyle collection include several leaders in the children’s product industry like Aden by Aden + Anais, Bivona & Company, Camuto Group, Crown Crafts and Naturepedic. Retail prices range from $6.99 socks to $899 nursery furniture.