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Meet Our 2024 Earnie Award Winners

Hats (and shoes, pajamas, stuffies…) off to these groundbreaking brands, whose innovative designs have brought equal parts joy, style, and functionality to the children’s industry this year.

Creating trendy yet practical denim for kids is all about smart design and versatility. One of our popular styles, the ‘baggy’ fit, offers just that — style and function in equal measure. These jeans are perfect for mixing and matching: pair them with an oversized T-shirt for a relaxed on-trend vibe or with a classic shirt for a more polished look.

Mayoral is Spain’s leading children’s fashion brand and one of Europe’s premier names in specialized children’s clothing. Collections blend comfort, style, and quality with a dedication to every detail. The brand covers newborns through juniors, with designs that feature vibrant colors and a cheerful spirit, made to accompany children in their daily adventures.

Possibilities are endless! The tween market is an amazing market to be part of. We design statement pieces that are not only on trend but also age appropriate. Expressing yourself through how you dress is a large part of the tween market.

This luxury high fashion brand focuses on statement pieces for youngsters, defined by unique fabrications and impeccable construction, design, and fit. The brand’s goal? To empower little girls to feel confident while wearing MIA NEW YORK.

Early Sunday brings a European sophistication combined with an American sportiness to the baby and girls market.

Early Sunday crafts heirloom-quality pieces with exquisite detailing, soft prints, and delicate embroidery, created by the top creative talents from luxury designers.

Me & Henry fills every hole in the boys’ market. As well as the usual tops and bottoms, we cover everything from swimwear and outerwear to suiting and footwear.

This British brand has been designing clothes for boys newborn to 16 since 2018, as well as matching dress shirts for dad. With more than 500 new styles per season, the brand delivers classic styling, quirky fabrics, and fabulous colors.

Experiencing occasion dressing can be joyful for children. Letting children’s creativity bloom as they experiment with vibrant colors and playful patterns not only builds their confidence, but it also fosters their artistic side while elevating their sense of taste and personality.

Petite Hailey is a luxury kids brand envisioned by founder, owner, and designer Claire Lee. Pieces are inspired by the Southern California lifestyle. With high-quality dresses and tops, Petite Hailey fills the void in the market for tasteful and exclusive children’s clothing.

Children are always moving, and without the correct fit and comfort, kids get irritable and fussy.

Esme offers high-quality products using signature lace, soft fabric, and a rosette detail. This brand is made in the U.S., created for comfort and style.

The perfect gift is one that wraps little ones in comfort, sparks their imagination, and brings a smile to both baby and parents alike. Think of snuggly plush toys, soft blankets, or adorable keepsakes that will be treasured for years to come.

A premier destination for exceptional children’s toys, accessories, and décor, MON AMI offers whimsical designer dolls, cuddly plush toys, beautiful blankets and pillows, unique nursery decor, and magical holiday favorites. French for “my friend,” MON AMI creates one-of-a-kind treasures that both children and parents love. Whether creating a precious tea set or holiday plush ornament, products are handcrafted with an elegant European flare.

At Baby Club Chic, the most important aspect of newborn clothing is a perfect blend of comfort and practicality — without compromising on adorable designs.

Baby Club Chic is a family-owned Peruvian company that specializes in designing and manufacturing clothes for babies and children, made from 100% Pima cotton. The material is extra soft, durable, and comfortable for babies’ and kids’ skin and helps them regulate their temperature in the early months. The brand is passionate about creating unique, soft, and stylish apparel for our little ones.

Hair bows are sweet, playful accessories that complete any outfit – dressy or casual. The same outfit can be dressed up with a fancy coordinating bow or dressed down with a fun print or embroidered design! The most important factor in completing a little girl’s head-to-toe look is her smile when she feels confident and special wearing the perfect bow.

Wee Ones has been America’s most popular brand of girls’ hair accessories for more than 45 years. Known for timeless hair bows as well as seasonal fashion collections that provide the perfect complement to on-trend looks, the brand has expanded to include infant and toddler hats and its newest product, Wee Ones Wundershorts — a line of premium modesty shorts for toddlers to teens.

We believe great kids’ sleepwear should emphasize comfort and fun with engaging colors and whimsical designs that spark imagination and make bedtime something to look forward to.

KicKee is committed to delivering innovative, high-quality, and comfortable clothing for babies, children, and adults. Its ultrasoft, sustainable fabrics are made with a focus on both functionality and fun, with a strong emphasis on safety and durability. The brand celebrates the joy of childhood, providing parents with stylish and practical options that inspire in their little ones’ sense of wonder and play, and the adult line embodies the same commitment for grown-ups.

Make it a jacket they want to wear. If they love the images on their jacket, and it’s comfortable, it’s a breeze getting your child to wear it. You can spend the rest of the day convincing them to eat carrots.

Guided by a love of nature and thoughtful design, Hatley creates stylish and sustainable clothing for families. The goal? For every item in a collection to be something a child wants to wear, not has to wear. Jackets and clothing are well made, are classically designed, and feature timeless prints.

Great kids swimwear starts with focusing on what styles kids will love along with ensuring the quality and sun protection that parents need.

Shade Critters originally emerged out of a personal need for sun safety for the founders’ own children. The goal was to create swimwear with a dress-up element that was fun and fashionable, while ensuring UPF50+ sun protection. Launched in 2016 with just a handful of rashguards and swim sets, Shade Critters now offers several hundred styles of swimwear, resort wear, and activewear.

Known for earthy, muted color palettes and nature-inspired prints, the brand caters to parents who value both aesthetics and functionality. Each piece is unique and designed to be cherished, featuring heirloom-quality fabrics that are built to last through multiple seasons.

What began for Kelli Murray Larson in the winter of 2014 as a passion project inspired by her own children, Rylee + Cru is now an established children’s clothing brand sold in more than 800 retail boutiques in more than 25 countries. The brand merges art and imagination in an array of timeless silhouettes and muted colors, giving pieces a soft vintage feel, right out of the box. All of the artwork is original and hand-illustrated. The shapes are comfortable, and the fabrics are soft, making getting dressed easy for both the children and parents alike.

Melissa balances casual and playful looks by incorporating trendy silhouettes and modern takes on nostalgic styles, and exploring vibrant colors and eye-catching motifs. We create products that are both fashionable and appealing to kids, while focusing on comfort and functionality for the practical mom.

Established in 1979, Melissa creates innovative, stylish footwear inspired by fashion, art, and design. The Possession, Melissa’s most recognized style and the original “jelly shoe”, was released in the 1990s and quickly became a global phenomenon. Today, Melissa has a presence in over 80 different countries around the world. All styles are made under the highest ethical standards from hypoallergenic Melflex, a proprietary material that is 100% cruelty-free and 100% recyclable.

 

Exceptional softness  is the cornerstone of the Angel Dear brand. Baby’s comfort is the underlying principle behind every design.

As a small team based in the San Francisco Bay Area, Angel Dear creates classic baby and children’s clothing and accessories with a modern sensibility and attention to special details. Collections are sophisticated without being too serious with an ethos that little ones’ first months and years are a time to luxuriate in the joys of childhood. Using only the finest bamboo, muslin, modal, thermal, corduroy, French terry. and more, Angel Dear pieces are special enough to be passed along to the next generation.

Our red thread began over 30 years ago, when Gun Denhart, a Swedish woman living in the United States, founded Hanna Andersson. Her goal was to outfit the adventure of childhood by embracing distinctly Scandinavian principles.

There is a Swedish expression, “den röda tråden,” that means “the red thread.” This throughline ties everything together and gives it meaning, and for Hanna Andersson, that thread is iconic design and a genuine commitment to sustainability. The brand is committed to using organic, harm-free materials; participating in fair trade practices; and working toward circularity. Its organic cotton is softer and stronger than regular cotton, designed to be worn and re-worn again.

Playing dress-up gives children the creative space and freedom to let their imaginations run free, and it empowers them to be anyone they want to be. If they can dream it, they can do it!

Sweet Wink is a children’s clothing company founded by a mother-daughter duo that specializes in picture-perfect outfits for milestone moments. Whether it’s a birthday, holiday, or just another Tuesday, Sweet Wink believes there’s always a reason to celebrate. The company has grown from the dining room table to thousands of boutiques, department stores, and homes worldwide. Every order is packed with love from the founders’ hometown warehouse. The brand also has a celeb following, including Khloé Kardashian and Mandy Moore, to name a few.

Our laundry care has quickly become some of mom’s favorite products for baby and herself. Developed for baby’s delicate skin, but perfect for mom’s dainties.

Founded in 2003, Noodle & Boo is a mission-driven company dedicated to using its products and profit to help children in need. The brand sets a luxury standard in skincare and laundry essentials for the whole family.

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