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Apr 19 2023
Unique Boutiques
Shop owners with more than 85 collective years of experience share their best-loved brands and how they meet the ever-changing needs of their multi-generational clientele.
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May 27 2020
Smoochie Baby
From bundle-and-save deals to an online sing-along series, here’s what this Brooklyn-based retailer is doing to survive Covid-19.
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May 1 2020
Shock Values
Elyse Richman, owner of Baby Shock, entices customers with a sweet selection of grab-and-go goodies.
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Mar 1 2020
Splurge
Sonia Malloy, founder of Splurge in Greenwich, CT, motivates customers with hand-picked treasures and girl-empowering events.
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Feb 1 2020
What’s Selling: Stoopher & Boots – New York, NY
A look at What’s Selling: Stoopher & Boots in New York, NY.
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Dec 30 2019
Skipper & Scout – Vail, CO
Vail might be a world-class skiing destination, but its well-heeled tourist crowd is as eager to shop the stores as slalom down the slopes.
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Dec 4 2019
What’s Selling: Couture Kids – Los Angeles, Miami, New York
Not every retailer can boast that Kanye West and daughter North fell asleep in the nursery showroom while mom Kim Kardashian shopped, but at Couture Kids, it’s just another day at one of its seven boutiques.
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Sep 30 2019
What’s Selling: Buttercup Baby Co. – Las Vegas, NV
Although a children’s store might not be the first thing that comes to mind when thinking of the Las Vegas Strip, Brenda Diaz confirms: “If you build it, they will come.”
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Jul 26 2019
What’s Selling: Peaches – Savannah, GA
After three fruitful years as a one-stop online boutique, Peaches is opening its first brick-and-mortar store in Savannah, GA, this fall.
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Jul 1 2019
What’s Selling: Best Dressed Child – Atlanta, GA
Best Dressed Child, where time-starved moms could discover unique gifts and quality clothing with ease.
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May 29 2019
What’s Selling: C’est Chou by Sienna – Miami, FL
What’s Selling at Vivien Kozlovski’s C’est Chou by Sienna, in Miami, FL.
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Feb 27 2019
What’s Selling: Just Hatched – Guilford, CT
Owner Karen Helburn shares how she got creative from product to promotion.
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Jan 30 2019
What’s Selling: Rock-A-Bye Baby Virginia Beach, VA
Brandy Brown’s 2,100-square-foot location serves everything locals and tourists need for their child from christening gifts to feeding accessories to swimwear.
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Dec 31 2018
What’s Selling: Yellow Turtle – Stowe, VT
Every year the small town of Stowe, VT, is overrun with vacationers eager to get a taste of mountain air, and for nearly 50 years they’ve outfitted their children in style at Yellow Turtle.
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Sep 28 2018
What’s Selling: Runnin’ Wild Kids Shoes Brooklyn, NY
Customers keep coming back for Fauci’s strong selection and traditional sit-and-fit approach.
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Sep 28 2018
What’s Selling: The Bird’s Nest Baby Boutique – Warsaw, NC
Rhonda Cooke didn’t set out to open a baby boutique, but once her children graduated from high school, the stay-at-home mom decided to channel her creativity and passion for rearranging her house into The Bird’s Nest Baby Boutique. “My family has always had an entrepreneurial spirit, and I’ve always been creative,” Cooke says of why […]
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Sep 4 2018
What’s Selling: Pitter Patter – Louisville, CO
A look at What’s Selling at Louisville, Colorado’s Pitter Patter.
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Aug 1 2018
Hibiscus Beach Kids – Palm Beach Gardens, FL
Stephanie Barimo and Amy Abbott teamed up in 2013 to open Hibiscus Beach Kids—a one-stop shop for young beachgoers and adventurers.
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Jul 1 2018
What’s Selling: Lauren Alexandra – Kansas City, MO
Fusing her curiosity for retail with a passion for parenthood, Pamela DiCapo opened the doors of Lauren Alexandra in 1994.
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May 30 2018
What’s Selling: Gypsy Girl Boutique
Determined to offer stylish yet sophisticated silhouettes in sizes 8 to 16, the ambitious momtreprenuer finally made the leap when Gypsy Girl Boutique went live at the beginning of 2016.