Latin Flair Meets European Execution

Kyly from Kyly Group and Global Moda Brands

It takes the right combination of apparel know-how and relationship building to succeed in importing brands. One such company that’s been opening more North American doors every year is Global Moda Brands (GMB), the distributor of Brazilian collections Kyly, Milon and Nanai, which fall under the umbrella of Kyly Group. Led by CEO Alessandro Eichstaedt, Kyly Group brands have had a strong presence in Europe and Latin America, which combined have more than 10,000 accounts.

Business Development Sales Executive Fernanda Leal, who has been with GMB for two and a half years, and brings more than 25 years of experience in kids’ retail and wholesale in both Brazil and the U.S.  “We are working hard to expand our clients base in the multi-brand channel across the U.S. and Canada,” Leal says. In North America, we are in more than 400 boutiques, and our objective is to grow the business to 800 stores by the end of 2025.” One way in which GMB and Kyly hope to achieve that is through the NuORDER global B2B commerce platform, for a more buyer friendly and efficient experience.

“The verticalization of our manufacturing process is one of our strengths, since Kyly Group doesn’t depend on third parties. We are proud of our Brazilian cotton, our products being designed and made in Brazil being all brands sustainable,” Leal states. “The company has Fio Puro spinning mill, considered one of the most modern spinning mills in Latin America. From cotton flock to yarn, and up to final distribution, all manufacturing stages are carried out internally, ensuring higher quality and control in the processes.”

The Kyly, Milon and Nanai brands all come in a wide range of sizes and each have a distinct point of view. Kyly, for sizes newborn through 18 years old, celebrates the energy and creativity of a child’s freedom of movement and limitless imagination. Kyly brings the happiness of play in a colorful way. Milon, known for its exclusive fabrics and exquisite detailing, goes from newborn up to 14 years old and includes an Essentials and denim collection for girls and boys. Contemporary and spirited, Nanai is designed for girls for ages 1 to 16 who are full of personality and attitude.

When it comes to considering new brands, Leal advises buyers to ask questions and touch the products.  What she loves most about the industry is to “be able to positively impact so many businesses and families during such a precious time of their final client’s lives.”