Excellence in design and retail across the children’s fashion and juvenile product industries.
Licensed Collection
Bumkins
Est. 1989
Jakki Liberman, President
First paying job: Babysitter
Pet peeve: Laziness
Greatest motivator: New problems to solve
Hobbies: Walking my dog, reading, watching movies
Favorite quarantine snack: Toast with jam
One fact few people know about you: I am one of seven children.
Blast from the Past All our licensed collections (including this year’s award-winning Harry Potter collab) evoke nostalgia and connections between generations. We want parents and kids to share the love of their favorite characters through products that are practical and affordable.
Terrific Tweaks This year, we focused on efficiency and implementing new technology. We upgraded many internal communication systems and project management software companywide. We also updated our website and e-commerce tools. While we will continue adding and improving every quarter, we’ve already noticed more productivity and reduced stress across the board.
Older & Wiser As a 30-plus-year-old company, we’ve been through a lot. Those experiences gave us a depth of resources as well as a long-view perspective to navigate 2020. While most people worked remotely for the first few months, we knew we needed to get back to the office for maximum productivity. We expanded into new warehouse facilities, which gave us extra office space and allowed us to spread our team over three buildings, making everyone feel safe while also allowing us to work together collaboratively.
Whole New World In the past, we used tradeshows to launch licensed collections or new products. Now, due to COVID-19, we are launching items when they are ready and spreading those launches throughout the year. We mostly focus on social channels over traditional marketing. In the next five years, it will increasingly be about meeting the customer where he/she lives—at home, ready to shop 24/7. Services like BOPIS (buy online, pick-up in-store) will continue to make brands more accessible and trustworthy. The industry is evolving quickly , and we all need to do our best to keep up!
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