Keds Kids Announces Ambassador Program

Keds Kids has selected youth activists Khloe Thompson, Jordan Reeves, Rebekah Bruesehoff to kick off its 2020 brand ambassador program. Representing the company online and in-person, the girls will be sharing content on Instagram with their engaged audiences, as well as weighing in on new designs and contributing to brand events.

“To see them all interact so naturally together and become fast friends was such an inspiring experience for all of us at Keds Kids,” says Liz Bunnell, vice president of marketing for the kids’ division of Wolverine Worldwide, noting more collaborations with inspiring young women are in the pipeline. “We know today’s consumers will reward brands that stand for something more than just the product or service they are offering,” Bunnell adds, hinting at special plans for  International Day of the Girl in October. “We are super excited about how this year’s program is going to evolve.”

Khloe Thompson – @khloekares

Twelve-year-old Khloe Thompson started Khloe Kares, a nonprofit organization offering necessities to homeless women. Since 2017, Thompson has distributed over 5,500 “kare bags” to less fortunate families in the Los Angeles area. She has also traveled to Ghana, where she helped rural communities by raising money to install water pumps and bathroom facilities. Thompson has hosted leadership workshops at home and in Ghana. She even was granted an acre of land in Ghana that will become the first Khloe Kares community center, allowing kids to do homework with electricity and warm food, as well as providing opportunities to learn new trades.

Jordan Reeves – @jordanjustright

Jordan Reeves is a 14-year-old designer, mentor and consultant. She co-founded the non-profit Born Just Right with her mom, Jen Reeves. She is also one of four founding members of the STEAM Squad, a group of girls who work together to get kids involved in science, technology, engineering, art and math. She is additionally an active member of the Marvel #HeroProject, bringing creative solutions to kids with disabilities.

Rebekah Bruesehoff – @therealrebekah

Rebekah is a 13-year-old activist, spreading hope for transgender and LGBTQ+ youth through international speaking engagements and social media. She particularly advocates for transgender and non-binary kids who are fighting for the right to be who they are in their homes, schools and communities. Her efforts have furthered representation of LGBTQ+ people in curriculum, books and media.