The brand launches direct-to-consumer just in time for the holidays.
Fuzzy Babba, best known for its sherpa-lined slipper socks, is taking to the internet with its first e-commerce site. In the brand’s first foray into direct sales, Fuzzy Babba enlisted the help of parent company High Point Design (a division of The Moret Group) to create a site that showcases slippers, slipper socks and traditional socks for men, women and children.
“The Fuzzy Babba slipper sock has been a beloved product at retail for nearly a decade,” says a High Point Design spokesperson. “We’re excited to introduce our new look as a lifestyle brand with a launch of our first-ever e-commerce website.”
Retailing for under $20, dozens of designs are available, including unicorns, woodland creatures, pandas, koalas, season favorites and pom-pom adornments. Each design continues the brand’s dedication to warm and cozy products.
The brand also just launched Facebook and Instagram pages, inviting fans to share the warmth of the season and post photos of how to #becozybehappy this winter.
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