The majority of consumers intend to spend the same or more than last year, according to the NPD Group’s Holiday Spending Survey, the 12th annual survey of consumers’ holiday spending intentions. The survey also found that one-third of consumers plan to buy all of their holiday gifts on sale. “Consumers are feeling better about the […]
The majority of consumers intend to spend the same or more than last year, according to the NPD Group’s Holiday Spending Survey, the 12th annual survey of consumers’ holiday spending intentions. The survey also found that one-third of consumers plan to buy all of their holiday gifts on sale.
“Consumers are feeling better about the economy compared to last year and they plan to take advantage of sales during key periods,” says Chief Industry Analyst Marshall Cohen. “But this year’s holiday will be a tricky one for retailers. With fewer days between Thanksgiving and Christmas, government distractions and lack of newness in the marketplace, retailers will have to rely more on promotions to excite the consumer.”
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