DRi Licensing has signed 18 partners to the Roald Dahl licensing program in honor of Dahl’s classic story, Charlie and the Chocolate Factory. The book is celebrating its 50th anniversary in 2014. Through the various deals, the partnership will produce everything from homewares to toys, games and gifts, and partners are not only launching products, […]
DRi Licensing has signed 18 partners to the Roald Dahl licensing program in honor of Dahl’s classic story, Charlie and the Chocolate Factory. The book is celebrating its 50th anniversary in 2014. Through the various deals, the partnership will produce everything from homewares to toys, games and gifts, and partners are not only launching products, but will prepare promotional events and initiatives to bring attention to the celebration, as well.
Leave a Comment: