The Smurfs 2 Lines Up Licenses

Sony Pictures Consumers Products announced several licensees for the upcoming Smurfs sequel. Licensed products will range from toys, plushes and playsets from Jakks Pacific, a Monopoly game from USAopoly, a plush from the Build-A-Bear Workshop (complete with accessories), stationery and party goods from Trends and books from Bendon Publishing and Simon & Schuster. Junk Food will produce apparel, including classic tees and accessories, and Thursday Friday will develop high-end handbags, scarves and totes inspired by the girlie Smurfette. “The huge success of The Smurfs at the box office in 2011 brought these classic blue characters even more awareness than before, so we’ve launched an even bigger product line for the second film,” says Greg Economos, SVP of global consumer products at Sony. “The products are inspired by both the classic characters adults know from their childhood and the CGI characters kids love from the first film.”