Boo, the cutest dog on Facebook, is adding new categories through its licensing agent Knockout Licensing, including swimwear, apparel and gift. Boys’ and girls’ swimwear will be produced by Bentex Group; Department 56 will develop holiday ornaments, mugs, water globes and figurines featuring the canine; Enterplay LLC is making Boo Collectible Fun Packs, which comprises […]
Boo, the cutest dog on Facebook, is adding new categories through its licensing agent Knockout Licensing, including swimwear, apparel and gift. Boys’ and girls’ swimwear will be produced by Bentex Group; Department 56 will develop holiday ornaments, mugs, water globes and figurines featuring the canine; Enterplay LLC is making Boo Collectible Fun Packs, which comprises mini-games, charms, mini-figurines, trading cards, puzzles, temporary tattoos, stickers, trivia cards and other collectables; and Trends International LLC will create Boo posters. SGFootwear and SGI Apparel are the licensees for sleepwear and footwear. Boo, known as “The World’s Cutest Dog” currently has more than 6.8 million likes on Facebook.
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