Saban Brands Chooses Master Toy License for Julius Jr.

Last week, Saban Brands announced that Fisher-Price will be the global master toy licensee for the animated series based on Paul Frank’s characters and the famous monkey, Julius, Julius Jr., which will premiere on Nick Jr. later this year. “As we introduce audiences everywhere to this new entertainment property, based on the well-known Paul Frank brand and its characters, it is exciting to partner with a true leader in the toy industry and a company that knows preschool brands better than anyone,” says President of Saban Brands, Elie Dekel. “We are confident this exciting partnership with Fisher-Price will help us take the Julius Jr. brand in innovative directions.” Fisher Price is developing several products, from play sets and role play toys to plushes. “We’re thrilled to be a part of this exciting new platform for the Paul Frank brand of characters that will delight preschoolers and parents alike,” says Susie Lecker, senior vice president of marketing of Fisher-Price Friends. “When preschoolers tune into the new Julius Jr. series, they will instinctively want to expand these adventures through play. Our product offerings will ignite children’s imaginations so they can create their own magical Julius Jr. adventures at home.”