Advertisers Integrate Social Ads

According to a Vizu survey, 66 percent of advertisers say they integrate paid social ads into their online campaigns. Around 83 percent of advertisers said they run social ads in conjunction with online display campaigns; 46 percent said they do the same with online video marketing efforts; about 40 percent reported using social ads together with mobile advertising operations. The reported primary use of these social ads is for branding efforts.