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J.C. Penney’s Reworking Marketing Strategy

Last week J.C. Penney’s president Michael Francis stepped down. The company’s CEO Ron Johnson said he will not be looking for a replacement and will be taking full responsibility of improving the company’s marketing efforts for its new low pricing strategy. J.C. Penney’s stock tumbled the day after the department chain announced Francis’ abrupt exit.

Last week J.C. Penney’s president Michael Francis stepped down. The company’s CEO Ron Johnson said he will not be looking for a replacement and will be taking full responsibility of improving the company’s marketing efforts for its new low pricing strategy. J.C. Penney’s stock tumbled the day after the department chain announced Francis’ abrupt exit.

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