Marvel Entertainment has appointed Jakks Pacific, manufacturer and licensee of assorted toys and figures for brands like Cabbage Patch Kids and The Smurfs, to create a line of plush products based on its Marvel Super Hero Squad. The line—which ties into the new Marvel virtual online world, HeroUp.com – will launch at specialty retailers this spring […]
Marvel Entertainment has appointed Jakks Pacific, manufacturer and licensee of assorted toys and figures for brands like Cabbage Patch Kids and The Smurfs, to create a line of plush products based on its Marvel Super Hero Squad.
The line—which ties into the new Marvel virtual online world, HeroUp.com – will launch at specialty retailers this spring and will be distributed in mass retail channels beginning in 2013.
The plush line will include collectible plush, plush clip-ons and large plush with interactive, online components that unlock special features on HeroUp.com. Jakks Pacific will also create skill and action games, to launch in spring, based on popular Marvel super heroes, such as The Avengers.
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