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Star Wars Tops Boys’ Toys

For the third year in a row, Star Wars stayed on top of the boys’ licensing heap, according to the NPD Group. With more than $510 million in sales, 2010 was the property’s biggest year since 2005 when Star Wars: Episode III – Revenge of the Sith released.

For the third year in a row, Star Wars stayed on top of the boys’ licensing heap, according to the NPD Group. With more than $510 million in sales, 2010 was the property’s biggest year since 2005 when Star Wars: Episode III – Revenge of the Sith released.

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