According to WWD, Target will begin selling a line of apparel and accessories for tweens called D-Signed, based on the wardrobes of Disney Channel characters, from series such as “Sonny with a Chance” and “Witches of Waverly Place.” The line has been compared to the Garanimals concept but is aimed at older kids. Each character’s […]
According to WWD, Target will begin selling a line of apparel and accessories for tweens called D-Signed, based on the wardrobes of Disney Channel characters, from series such as “Sonny with a Chance” and “Witches of Waverly Place.” The line has been compared to the Garanimals concept but is aimed at older kids. Each character’s group of 12 pieces can be worn 40 ways and will be retail for approximately $20.
In addition, Disney is rolling out trendy princess-themed apparel to be sold at Macy’s, as well as updated Minnie Mouse-inspired pieces for Forever 21. For the WWD’s full story on what major retailers have in store for the back-to-school season, click here.
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